Anarchy Online: In-game Advertising

In deal with Massive, Funcom will stream advertising into the Anarchy Online game world.

Funcom, Anarchy Online developer and publisher, based in Sweden, announced that it has inked an exclusive deal with one of a small number of companies NY City-based Massive creating a viable market in in-game advertising. Anarchy Online players will soon see advertisements on billboards stationed in central regions of the game's futuristic landscape.

Massive CEO Mitch Davis said in a statement, they are thrilled to add Funcom’s leading titles into their advertising network and broaden their reach with their hundreds of thousands of gamers.

As indicated by numerous studies, including one from Nielsen, consumers spend less time watching TV and more time playing games, the game industry is turning its attention to understanding the potential to drive additional revenue from in-game advertising. Funcom CEO Trond Aas said in a statement, they are sure advertisers will cherish this revolutionary new opportunity to reach the extremely valuable 18-34 demographic and they know that most gamers want in-game advertisement to heighten the sense of realism.

Since Anarchy Online introduced in 2001, it has seen a number of expansions, including The Notum Wars in 2002, Shadowlands in 2003, and Alien Invasion in 2004. It recently extended its free-play offer until 2006.

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