How much does Blizzard cost to run World of Warcraft?

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Blizzard stated that the cost 200 million USD to upkeep WOW running was set at 200 million USD since 2004. They need to pay staff, server, etc, and get way more than that in player subscription fees, so it’s not too much for Blizzard, although we think it is extremely a lot of money.

Kotaku stated that, to run a game for about five years, you can’t expect it to be cheap. You’ve got to run servers, pay customer service reps, pay for marketing, etc. so how much has the World of Warcraft upkeep (which has been running for four years) cost Blizzard?

At least, $200 million is what Blizzard disclosed during yesterday’s analyst conference call. That's it. Staff payroll, hardware support, customer service (which, interestingly, they say is their largest department), the lot.

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